When I open the box I can smell the aroma from the box. I put the sprayer to my nose and got a good whiff of how special this fragrance is. I haven't wore it yet but Post Season is a different freshy. You get a fresh, citrusy, icey, spicy, and even a calming accord from that eucalyptus note. Post and HK did a fantastic job. Can't wait bring this out. A quick Honorabl mention that 50% oil concentration is potent.